Listening to Whispers

I’ve done everything except shout at the top of my lungs to emphasize the importance of social media in nonprofit communication. What I haven’t touched on is the value of staying active in that communication. This should be a no-brainer, but the sad truth is, many organizations fail to stay on top of their social … Continue reading

How to Damage Your Brand

We’ve discussed what it takes to be successful online, but what are some surefire ways to hurt your organization? In “How Not to Build Your Brand: 5 Damaging Mistakes,” Aubrey Phelps outlines five simple ways that organizations are destined to fail in terms of branding: Equating design with brand – if your logo and copy … Continue reading

Three Pointers for Social Media Communication

In response to my post “Leveraging the New Addiction,” one reader wrote me to point out that social media platforms aren’t solely free advertising; they’re an arena to engage in discussions with their audiences. This couldn’t be more true. Once a nonprofit has defined its goals and objectives for using social media, it can begin … Continue reading

Kony 2012 Demands Attention

In case you’ve been living under a rock, everyone has been chatting about Ugandan guerrilla group leader Joseph Kony the past week. I first saw “Kony 2012” on my Instragram feed. Then I flipped through my other social media profiles and found #StopKony trending on Twitter, “Make Kony Famous” on Facebook and “Stop at Nothing” … Continue reading

Nonprofits On Twitter

By now, most nonprofits have found a home on Twitter. Whether they’re using it correctly is a different story. Props to those out there that are finding success on the social media platform, but for those who aren’t, Susan Gunelius highlights best practices in her article, “5 Nonprofits Using Twitter Right.” Gunelius details the content … Continue reading

Comparing Businesses to Nonprofits

It’s been said the world revolves around money, but that would make nonprofits an anomaly. While fundraising is obviously a crucial aspect of what they do, profit isn’t the bottom line. This is in sharp contrast to companies whose sole purpose is to make money. With this difference comes a different mindset in business practices, … Continue reading

Nonprofits Find Value in New Site

I would like to introduce you to my new friend Pinterest. If the picture sharing aspect of Facebook had a baby with the content sharing portion of StumbleUpon, Pinterest would be the product. The site is a virtual pinboard of content. You can ‘repin’ content that interests you in much the same way that you … Continue reading

Keeping CEOs In Check

Honesty is the best policy, right? I think so, and so do stakeholders of companies. Whether those are shareholders, employees, customers or potential customers, everyone who’s interested in a company should care about the transparency of a business and its practices. Personally, I wouldn’t want to invest my money in a corporation that’s being shady … Continue reading

Redefining Public Relations

This past February, Public Relations Society of America (PRSA) set out to redefine the archaic definition previously assigned to public relations. After internal and public voting, the definition changed from, “Public relations helps an organization and its publics adapt mutually to each other,” to “Public relations is a strategic communication process that builds mutually beneficial … Continue reading

Leveraging the New Addiction

Addiction to sharing “That would be a great Facebook status.” “Oh my gosh, I have to tweet that.” “I just liked your status.” “Tweet me!” Chances are you’ve heard someone say something along these lines lately. I don’t think I would be crazy by saying it may have been you who said these things. Well, … Continue reading